May 29, 2012

Satiety enhancing food development: State of the art in the field of nutrition, food technology, consumer, marketing and technology

Developing foods that keep you feel full for longer is not a matter of simply adding extra fibers, water or air to a food. For many people, the signs of fullness that their body is giving them after eating are easily overridden by the temptations in our environment that trigger to continue eating. Think of the high visibility of delicious foods and large, convenient portion sizes. They all have substantial influence on the amount of food we eat and the resulting satisfaction.

Satiety is a complex interaction of physiological, social and psychological mechanisms.
Food providing enhanced satiety will have to function in the life of people surrounded by cues that stimulate excessive eating. This requires an integrated approach between various food-related disciplines.

This month, our new paper has been published: 'Successful development of satiety enhancing food products: Towards a multidisciplinary agenda of research challenges'. The paper presents the state of the art and key research challenges around satiety enhancings foods in the field of nutrition, food technology, consumer, marketing and communication.

My co-authors are Hans van Trijp, Joost van den borne and Charon Zondervan. Just click on the Critical Reviews in Food Science and Nutrition-paper below to read it full-text.

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