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February 05, 2011

Food compensation: do exercise ads change food intake?

The answer to this question is: yes, they do! Our paper 'Food compensation: do exercise ads change food intake?', based on a Food and Brand lab study with Brian Wansink and Mitsuru Shimizu has been published in the International Journal of Behavioral Nutrition and Physical Activity. More about the results of this study can be found at a previous blog post. Essentially, fitness commercial viewers ate fewer calories, enjoyed their meal more, and considered themselves to be more active and in shape than the people who watched the control commercials.

To take advantage of the results of our study, Amanda Sides suggests cutting inspiring fitness pictures out of magazines like Shape, Yoga Journal or Runner's world and hanging them at your kitchen cupboard. Another idea is to get a few shots of yourself during your group fitness workouts and make sure you see these pictures every day. This will help you keep on the healthy track. Funny idea, I think I am going to try it myself.
By the way, the paper is published in an open access journal, which means that full-text papers are free available online with no expensive subscriptions needed for interested readers. I like that! I hope you do as well.

1 comment:

  1. Another idea is to get a few shots of yourself during your group fitness workouts and make sure you see these pictures every day. Acupuncture Kansas City

    ReplyDelete

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