This week, the updated Dutch Choices logo called 'Ik Kies Bewust' was presented to the public. On the basis of criteria that define maximum levels of nutrients as fat, added sugar and salt, products are entitled to carry the Choices logo on the front of the package. Important to note is that this decision is based on the relative healthiness of a food. So, foods which are better in nutritional quality than other foods in the same category may get a Choices logo. The green logo does this for neccessary basic food groups such as vegetables, meals and dairy products and the blue one for the remaining food categories like snacks. These logos emphasize the positive nutritional aspects to consumers as no products are presented in a negative frame. Not all products joined the Choices initiative, which may explain why the Heinz ketchup does not have a logo and the Calvé mayonnaise has (see picture above).
Nutrition logos which also present the negative nutritional qualities of a food exist as well, the most well-known example is the British Traffic Light logo with its green, amber and red symbols. For example, a red traffic light shows that the food contains a high level of one of the key ingredients fat, sugar, and salt and should be eaten occasionally. The more green traffic lights, the healthier the choice.
|The British Traffic Light label (left) and the new Dutch Choices logo (right)|