This is the English brief version of the press release:
Many consumers support the importance of sustainability and health. Could you help these consumers in making the right choice by changing the shelf lay-out of sustainable products in supermarkets? Or by including healthy food products in the default options of restaurant menus? A consortium consisting of Wageningen University, Schuttelaar & Partners and other parties started with a study on nudging. This entails ways to nudge consumers into choosing sustainable and healthy products without limiting the freedom to choose. The project is commissioned by the Dutch ministry of Economic Affairs, Agriculture and Innovation (EL&I).
For the interested Dutch readers, here is the complete press release in Dutch:
Consortium start met onderzoek naar het bevorderen van duurzaam en gezond voedsel.
|Can we nudge consumers towards healthier choices by changing the way we organize supermarket shelves?|