I think this is a very innovative way to involve consumers beyond the traditional website. When done in the right way, they help organizations to really connect with consumers and get the message across. It is not easy, however, to create a successful campaign. In 2010, Old Spice developed a social media campaign in which 'The Old Spice Guy' responded to questions posed by fans, celebrities and bloggers in more than 180 personalized videos. This campaign was extremely successful (25 million views!) and inspired many other companies to use viral marketing to promote their products.
|Tippex campaign: tell the hunter what to do|