December 22, 2011

Netherlands Nutrition Centre goes viral with ecological foot print guru

Yesterday, I was pleasantly surprised by a personalized video message of the Voeroe, a guru that knows everything about your ecological foot print. At the website of the Nutrition Centre you can calculate your own food print. At Twitter, you can ask a question to the guru and if you are lucky, he will answer you personally.

I think this is a very innovative way to involve consumers beyond the traditional website. When done in the right way, they help organizations to really connect with consumers and get the message across. It is not easy, however, to create a successful campaign. In 2010, Old Spice developed a social media campaign in which 'The Old Spice Guy' responded to questions posed by fans, celebrities and bloggers in more than 180 personalized videos. This campaign was extremely successful (25 million views!) and inspired many other companies to use viral marketing to promote their products.

Tippex campaign: tell the hunter what to do
Since then, a lot has been learned on how to best create these virals. Basically, they should provide unique, funny and high quality content, otherwise people will not share it. And social media is all about sharing.

My all-time favourite is the Tippex Bear; it is really interactive, hilarious and entertaining! Try it yourself and you will not be bored the coming fifteen minutes.

1 comment:

  1. I am happy to have found your blog! THank you for following me on twitter. I am into food and the mind of eating. I think you would like my posts on picky eating and I would LOVE your opinion.

    I a new follower and look forward to your posts!

    Clancy Cash Harrison MS, RD, LDN


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