Nudging is hot, as I described in an earlier blog post. Nudges are simple, low-cost interventions to move consumers towards healthier choices without banning (food) products or telling them how to live.
A freely available paper of Richard Thaler, Cass Sunstein and John Balz sketches the six principles of good choice architecture. A choice architect has the responsibility for organizing the context in which people make decisions.
The principles in the paper form the acronym NUDGES: